the comic book has gone into a decline.

     It is, perhaps, obvious enough that if a cool medium 
involves the viewer a great deal, a hot medium will not. It may 
contradict popular ideas to say that typography as a hot 
medium involves the reader much less than did manuscript, or 
to point out that the comic book and TV as cool media involve 
the user, as maker and participant, a great deal.

     After the exhaustion of the Graeco-Roman pools of slave 
labor, the West had to technologize more intensively than the 
ancient world had done. In the same way the American farmer, 
confronted with new tasks and opportunities, and at the same 
time with a great shortage of human assistance, was goaded 
into a frenzy of creation of labor-saving devices. It would seem 
that the logic of success in this matter is the ultimate